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Switch to iPhone.

Getting Started

Switching from Android to?iPhone is?simple.

Getting Started

Switching from

Android
to?iPhone

is?simple.

Transfer your data in a few easy steps.

Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.

Learn more about the Move?to?iOS?app

Continue your conversations with friends.

Messages lets you reply with a quick emoji, create Memoji, and more. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use?iMessage.* And you can keep your conversations going on apps such as WhatsApp and?WeChat.

Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one?tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with?a?tap.

Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, or use the Apple?Support?app. And the Tips app will help you get the most out of your iPhone over?time.
Designed to Last

iPhone holds its value longer than other smartphones.

Designed to Last

iPhone holds its value longer
than other smartphones.

Last phone standing.

iPhone is protected by Ceramic?Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic?Shield?2 on the front, with 3x better scratch resistance.¹ Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and?soda.²

New now. And later.

Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

Supersmart, superspeedy Apple?silicon.

The A19 and A19?Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple?Intelligence tools, power advanced camera features, enable AAA gaming, and speed up AI workflows with the Neural?Accelerators in the GPU.
iOS and Apple?Intelligence

New look. Even?more?magic.

iOS and Apple?Intelligence

New look. Even more magic.

A whole new element of delight.

The?new Liquid?Glass design?gives you a?delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime, and Messages. And personalize chats with new backgrounds.

Lock in your favorite controls.

Assign a control to the Action button, or swap out your Lock?Screen controls for ones you love to use more often.

Now that’s smart.

Our latest iPhone models are?built for Apple?Intelligence,⁷ the personal intelligence system that helps you write, express yourself, and get things done effortlessly. Use helpful features like Live?Translation in the Messages, FaceTime, and Phone?apps.⁸ It uses models that run entirely on your device, so personal conversations stay personal.

Available in select languages.

Do more with visual intelligence.⁹

You can search, ask questions, add to your calendar, and take actions like identifying a plant or animal — letting you do more with what’s on your?screen.

Clean Up.¹⁰

Remove distractions in your photos with the?Clean?Up?tool in the Photos app. Clean?Up uses Apple?Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original?image.

iPhone for all.

Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille?display.
Privacy

Your data.
Just where?you?want?it.

Privacy

Your data.
Just?where you?want?it.

Groundbreaking privacy protections.

Apple?Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple?silicon, to handle more complex requests while protecting your?privacy.

Sign in safely.

The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two‑factor authentication codes stored securely on your device or synced with iCloud?Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you?browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail?Privacy Protection hides your?IP address, so senders can’t determine?your?location.
Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And with the Center?Stage front camera, you get more flexible ways to frame your selfies and so much?more.⁷

Keep on zoomin’.

The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping?back. And get up close like never before with 8x optical-quality zoom on iPhone?17?Pro — the longest zoom ever on an?iPhone.

Make movies like the movies.

Get pro-level videos using 4K 60 fps Dolby?Vision and up to 4K?120 fps on the latest Pro models. Use Action?mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio?Mix. Quickly access camera tools with Camera?Control. And with the Center?Stage?front camera,?use Dual?Capture to record on front and rear cameras simultaneously.³
Environment

Designed with the Earth?in?mind.

Environment

Designed with the Earth in mind.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery.¹¹

Planet-worthy packaging.

All iPhone packaging is made of paper that is 100?percent fiber based and can be easily?recycled.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used?again.

On track to carbon-neutral.

Our stores, offices, and data centers are already carbon-neutral. By 2030, we aim to reach net zero for our entire carbon?footprint.
Peace of Mind

Helpful features.
Just in?case.

Peace of Mind

Helpful features.
Just in?case.

For urgent help.

Crash?Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.

Everyday reassurance.

With Find?My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination?safely.

Explore the lineup.

Compare all?models

iPhone?17?Pro
- Cosmic Orange
- Deep Blue
- Silver
Innovative design for ultimate

performance and?battery?life.

Learn more Buy
iPhone?Air
- Sky Blue
- Light Gold
- Cloud White
- Space Black
The thinnest iPhone ever.
With the power of pro?inside.

Learn more Buy
iPhone?17
- Lavender
- Sage
- Mist Blue
- White
- Black
Even more delightful.
Even more?durable.

Learn more Buy
New iPhone?17e
- Soft Pink
- White
- Black
Feature stacked.
Value?packed.

Learn more Buy
iPhone?16
- Ultramarine
- Teal
- Pink
- White
- Black
Amazing performance.
Durable?design.

Learn more Buy

Take a closer?look.

Why Apple is the best
place to buy iPhone.

Shop iPhone

Free Delivery

Get your order quickly and?easily.

Get free delivery direct to your?door.

Free Delivery

Free standard delivery.

From our door to yours, delivery is always free.
Learn more, delivery and pickup options
Guided Shopping

Shop one on one with a Specialist online.

Choose your next iPhone with help from a Specialist online.

Guided Shopping

Get help finding what’s right for you.

Shop one on one with a Specialist?online.
Shop with a Specialist?online
Apple Store App

Explore a shopping experience designed around you.

Use the app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, find flexible payment options, track your orders, and?more.

Download the Apple Store app

Scan the QR code to get started.

Why Apple is the best
place to buy iPhone.

Shop iPhone

Guided Shopping

Shop one on one with a Specialist online.

Choose your next iPhone with help from a Specialist online.

Guided Shopping

Get help finding what’s right for you.

Shop one on one with a Specialist?online.
Shop with a Specialist?online
Free Delivery

Get your order quickly and?easily.

Get free delivery direct to your?door.

Free Delivery

Free standard delivery.

From our door to yours, delivery is always free.
Learn more, delivery and pickup options
Apple Store App

Explore a shopping experience designed around?you.

Use the Apple?Store?app to get a more personal way to?shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, find flexible payment options, track your orders, and?more.

Download the Apple Store app

Scan the QR code to get started.

Switch to?iPhone.

Get to know iPhone.

Innovation

Beautiful and durable,
by design.

Innovation

Beautiful and durable, by?design.

Second to none.

iPhone is known for its iconic design and advanced materials — like iPhone?17?Pro, which has a heat-forged aluminum unibody and is built to deliver exceptional performance. And our thinnest iPhone ever, iPhone Air. Hardware and software are designed in tandem — like Dynamic?Island, Camera?Control, and the Action?button.

Last phone standing.

iPhone is protected by Ceramic?Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.¹ iPhone?17?Pro and iPhone?Air also have Ceramic?Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and?soda.²

Ease of use.

We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to?come.
Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And with the Center?Stage front camera, you get more flexible ways to frame your selfies and so much?more.⁷

Keep on zoomin’.

The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping?back. And get up close like never before with 8x optical-quality zoom on iPhone?17?Pro — the longest zoom ever on an?iPhone.

Make movies like the movies.

Get pro-level videos using 4K 60 fps Dolby?Vision and up to 4K?120 fps on the latest Pro models. Use Action?mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio?Mix. Quickly access camera tools with Camera?Control. And with the Center?Stage?front camera,?use Dual?Capture to record on front and rear cameras simultaneously.³
Chip and Battery Life

Fast that lasts.

Chip and Battery Life

Fast that lasts.

Supersmart, superspeedy Apple?silicon.

The A19 and A19?Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple?Intelligence tools, power advanced camera features, enable AAA gaming, and speed up AI?workflows with the Neural?Accelerators in the?GPU.

Long-lasting battery life? 100%.

Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like getting up to 31 hours of video playback on iPhone?17?Pro and 37 hours on iPhone?17?Pro?Max.⁴

Made for 5G.

iPhone + 5G = a superfast experience.⁵ And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery?life.

Power. Fully. Fast.

Snap on a MagSafe?Charger for faster wireless charging.⁶ Or plug in a USB?C Power Adapter. And with a USB?C port, you can charge your iPhone with the same cable as your Mac and?iPad.
iOS and Apple?Intelligence

New look. Even?more?magic.

iOS and Apple?Intelligence

New look. Even more magic.

A whole new element of delight.

The?new Liquid?Glass design?gives you a?delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime, and Messages. And personalize chats with new backgrounds.

Now that’s smart.

Our latest iPhone models are?built for Apple Intelligence,⁷ the personal intelligence system that helps you write, express yourself, and get things done effortlessly. Use helpful features like Live?Translation in the Messages, FaceTime, and Phone?apps.⁸ It uses models that run entirely on your device, so personal conversations stay personal.

Available in select languages.

Do more with visual intelligence.⁹

You can search, ask questions, add to your calendar, and take actions like identifying a plant or animal — letting you do more with what’s on your?screen.

Clean Up.¹⁰

Remove distractions in your photos with the?Clean?Up?tool in the Photos app. Clean?Up uses Apple?Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original?image.

iPhone for all.

Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille?display.
Environment

Designed with the Earth?in?mind.

Environment

Designed with the Earth in mind.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery.¹¹

Planet-worthy packaging.

All iPhone packaging is made of paper that is 100?percent fiber based and can be easily?recycled.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used?again.

On track to carbon-neutral.

Our stores, offices, and data centers are already carbon-neutral. By 2030, we aim to reach net zero for our entire carbon?footprint.
Privacy

Your data.
Just where?you?want?it.

Privacy

Your data.
Just?where you?want?it.

Groundbreaking privacy protections.

Apple?Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple?silicon, to handle more complex requests while protecting your?privacy.

Sign in safely.

The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two‑factor authentication codes stored securely on your device or synced with iCloud?Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you?browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail?Privacy Protection hides your?IP address, so senders can’t determine?your?location.
Peace of Mind

Helpful features.
Just in?case.

Peace of Mind

Helpful features.
Just in?case.

For urgent help.

Crash?Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.

Everyday reassurance.

With Find?My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination?safely.

Privacy. That’s iPhone.

iPhone essentials.

All iPhone accessories

iPhone accessories

Protect and personalize your iPhone with fresh accessories like colorful cases, the Crossbody?Strap, and?more.

Shop iPhone accessories
New AirTag

Now with a 50% louder speaker and up to a 1.5x greater Precision Finding range,¹² it’s easier than ever to keep track of what?matters.

Buy

Significant others.

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either?device.
Misplaced your iPhone? The latest Apple?Watch models can show you its approximate distance and direction.¹³ To set up a group photo on your iPhone, join the group and use Apple?Watch as a viewfinder to snap the shot. And when you take a call on your Apple?Watch, just tap your iPhone to continue the conversation?there.
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the?day.